SalesGrow: What’s In a Name?

A strategic and performance-focused SEO expert with a deep understanding of search engine algorithms, user intent, and digital growth. Experienced in executing end-to-end SEO campaigns that combine on-page optimisation, technical SEO, and content refinement to boost visibility and engagement. Proficient in GEO and AEO techniques to strengthen local and voice search presence. With a strong command of AI-powered tools, every strategy is guided by data, ensuring precise targeting and sustainable growth. Backed by a solid link-building framework, the focus remains on earning high-quality backlinks, increasing organic traffic, and driving meaningful conversions that align with business objectives.

A versatile web developer skilled in creating dynamic, responsive, and visually appealing websites using WordPress, Shopify, Webflow, and Wix. Proficient in PHP for building robust back-end solutions, with expertise in theme customization, performance optimization, and advanced functionality integration. Combines creativity with technical precision to deliver modern, high-quality, and scalable digital solutions. Experienced in managing projects from concept to launch, ensuring seamless user experiences. Passionate about leveraging the latest technologies to craft innovative and impactful web projects that meet client needs.

A seasoned social media marketer with a performance mindset and a soft spot for scroll-stopping content. From Meta Ads to buyer personas, she blends data with creativity to build campaigns that not only reach the right audience but actually convert. She knows how to speak to social media audiences and get them to click. With a background in content creation and paid advertising, she brings strategy, speed, and a deep love for results. Always testing, always learning, and always aiming to make ads feel a little less like… ads.

Results-driven Google Ads Specialist with a proven track record of delivering high-ROI campaigns across Search, Display, Performance Max, and Demand Gen. Expert in keyword research, ad copywriting, bid optimization, and audience targeting, with a knack for turning clicks into conversions. Leverages AI-powered tools and automation to enhance targeting precision, optimize bids in real time, and create hyper-personalized ad experiences. Combines data-driven decision-making with creative strategy to build campaigns that resonate and perform. Continuously adapts to Google’s evolving algorithms, AI innovations, and market trends. Dedicated to driving quality traffic, boosting conversions, and maximizing ad spend efficiency for sustainable business growth.

I’m Richard Watts, founder of SalesGrow and a lifelong believer in delivering advertising that works. My journey started in community newspapers, then agricultural newspapers that covered Australia, like QCL, The Land and Farm Weekly; working with local businesses who were brilliant at what they did—but struggled to tell their story. That’s when I knew I could help. With over 30 years of experience in advertising and sales strategy, I launched SalesGrow to cut through the noise and focus on what actually moves the needle: better visibility, stronger branding, and marketing that drives real results. Today, I work with businesses across agriculture, services, and retail—helping them grow through smart campaigns and no-nonsense advice. At SalesGrow, we keep things simple, focused, and tailored to your goals—because marketing should make you money, not give you headaches.