RPM Livestock Equipment has been manufacturing cattle handling gear for over 30 years. With several changes in ownership over that time, the brand had lost its edge. In 2010, the business was purchased by its current owner, a third-generation beef cattle producer, who brought deep industry experience and a renewed commitment to quality.
Unlike many competitors, RPM proudly manufactures 100% Australian-made equipment and carries the Australian Made logo. But in a crowded and competitive market, they needed to clearly define what made them different and boost their national presence.
During 2022, SalesGrow with RPM’s local management team relaunched the brand to take a more strategic digital-first approach to growth.
We worked closely with RPM’s management team based in Gatton to position the brand around what truly sets them apart: Australian-made quality and strength, built equipment made for Australian cattle. Our team:
By focusing on their strengths and delivering a clear message, RPM is now standing out in the national market and getting the attention they deserve.
