Many sites have reported lost search traffic, so you are not alone. Google rolled out its June 2025 Core Update, and that might be the reason. This marks the second major algorithm update, following one in March, in 2025.
The new update is designed to improve how Google ranks content, especially focusing on helpful, user‑first pages. But, as an online business here’s how it affected your site and how you can regain what’s lost.
What Changed in June 2025
This update wasn’t limited to any industry. Google adjusted its ranking system across all content types and regions.
The focus shifted to E‑E‑A‑T, Experience, Expertise, Authoritativeness, Trustworthiness and more helpful, structured content.
Google further refined its ability to recognise what counts as high‑quality content, devaluing thin or AI‑generated filler material.
Many sites saw rapid rankings drops or unexpected improvements during the volatile mid‑July period. Some even recovered pages hit by earlier updates, including March.
Why It Affects You (and What to Watch For)
Core updates don’t carry manual penalties. Instead, Google is simply reallocating visibility to content that better meets user needs. If your site slipped in rankings, it doesn’t mean something is wrong, it might just mean competitors are now seen as more helpful or trustworthy.
Sites that made small gains in March might see further gains now. Others that leaned on outdated or thin content may have dropped in rankings. Expect daily traffic swings and keyword shifts, especially during early July.
What To Do If You’ve Lost Traffic
-
Audit the Quality of Your Content
Check pages that have dropped. Are there weak, generic, or outdated sections? Add more detail, personal experience, clear answers, and up‑to‑date information.
-
Boost E‑E‑A‑T Signals
Include author credentials, cite reputable sources, and avoid sensational headlines. Be transparent about who’s writing and why your content deserves trust.
-
Fix Technical Issues
Make sure pages load quickly, work well on mobile, and don’t have broken links. Google’s bots’ factor in user experience, and poor performance can suppress rankings.
-
Align with Searcher Intent
Have you answered the question your audience came to Google with? Provide clear, structured responses with visuals, bullet lists, FAQs, styles that match what users are looking for.
-
Build Topic Authority
A single page rarely wins on its own. Create clusters of related, helpful pages to show search engines you’re an authority on the topic.
If you use trusted SEO services or work with an SEO advertising agency, make sure they follow these steps. Small changes can drive recovery over months, not instantly.
Seeing Gains? Here’s Why
Some websites improved after June’s update. These tended to be pages with well‑researched evergreen content, good UX, fast mobile rendering, and solid author reputation.
If you see unexpected traffic gains, keep doing what’s working. Update older content, keep publishing regularly, and maintain technical health across your site.
Relax, it’s Not the End
Losing search rankings after a core update is unsettling, but it’s not final. This is the reality of running digital content today, especially if you’re offering SEO services or working with a digital marketing agency.
The smartest approach is not panic, but a calm, structured review. Improve your content, verify trust signals, fix technical issues, and match user intent better. If you’ve been working with an SEO Agency or using broader SEO advertising agency help, ask them about how they evaluate content quality post-update.
At SalesGrow and other SEO services teams, we help businesses analyse ranking drops, refine strategy, and build resilience after major Google updates.
Need help making sense of your traffic dips or planning recovery steps? Let’s talk.
