Your brand is surrounded by hundreds and thousands of businesses. They offer the same services and fight for audience attention. What are you going to do for business success? This is where branding comes in. A freeway towards the audience. Avoiding any other...
You’re pouring money into Google Ads every month… but expecting results without making any changes? You can spend as much as you like, but if it’s just “one of those things” you feel you should be doing without really understanding it, then you’re missing a crucial...
Many sites have reported lost search traffic, so you are not alone. Google rolled out its June 2025 Core Update, and that might be the reason. This marks the second major algorithm update, following one in March, in 2025. The new update is designed to improve how...
Platforms like Google Ads are getting expensive to run ads on. With competitive rising in every niche, campaigns running cost increases. That’s why keeping your cost per click (CPC) under control is one of the smartest ways to boost your Google Ad campaign return on...
Geotargeting has been in existence for a long time. But its importance is just being realised by many marketers. Companies are using geotargeting in their digital advertising campaigns to strengthen advertising strategy and maximise ROI. Big businesses witness a...
You know the times when you put your hours, efforts, and budget into a social media ad, and it just doesn’t hit? It is more common than you think. The perfect looking ad won’t connect with your audience. And this means wasted budget. That’s where A/B testing quietly...
