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Peregrine – Building a Brand That Speaks to Every Customer

Location: Milpara, Western Australia
Industry: Agricultural equipment and custom trailers

Peregrine is a growing WA-based manufacturing business driven by a simple mission, provide equipment that improves efficiency. Starting with firewood and fencing machinery for farmers, the business soon expanded into building custom trailers after a few word-of-mouth jobs for local mates turned into a steady stream of orders.

Today, Peregrine manufactures quality heavy-duty trailers for farmers, tradies, and civil construction workers. with such a diverse customer base, they needed a unified branding and marketing strategy to connect with each sector and drive real growth.

Project Info

Client: Peregrine Aus
SERVICE: Website Development, Digital Marketing and Rebranding
Date: January, 2022
CATEGORY: Website Development, sales leads and sales revenue growth
Team: Richard, Prakriti, and Rajesh
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Sharpening the Message, Strengthening the Funnel

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To help Peregrine reach their full potential, SalesGrow delivered a tailored cross-sector strategy. We:

Conducted detailed research and test marketing to refine their brand message.
Built a new, user-friendly website designed to showcase products and drive enquiries.
Reviewed and replaced underperforming advertising channels.
Launched a focused Google Ads campaign to reach high-value prospects.
Strengthened their social media presence to engage farmers, trades, and civil audiences.
Ran a targeted EOFY email campaign to activate warm leads.

The Results

Lead forms increased by 725% compared to the previous year
Social media-driven traffic up 2,437% in just three months
EOFY email campaign:
45% open rate
7% click-through rate
10 leads within 24 hours
3 confirmed sales within 7 days

By aligning their brand and digital presence, Peregrine is now attracting the right customers and converting more of them.

Ready to bring your idea or campaign to life? Talk to us today.

Helping people sell stuff since 1988

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