You’re pouring money into Google Ads every month… but expecting results without making any changes?
You can spend as much as you like, but if it’s just “one of those things” you feel you should be doing without really understanding it, then you’re missing a crucial piece: guidance.
Running ads is easy. Getting results? That takes strategy, insight, and ongoing refinement. Google Ads won’t deliver just because you pressed “go.”
In this article, we’ll walk you through what you really need to know about Google Ads and the common mistakes that could be costing you money.
Clicks Aren’t Everything
Clicks are the first thing you know when thinking of Google Ads. When these numbers go up, it feels like something is going right. But a click alone is not going to do anything for you if the person doesn’t call, contact, or buy. A high click-through rate could mean your ad is catchy but not as effective.
So, the real question is: Are your clicks turning into customers?
Often the reason behind low conversion can be more than the ads. It’s what comes after clicking. Maybe a slow loading site, cluttered landing page, or wrong targeting.
Are You Tracking the Right Stuff?
Just running ads with a blind eye will keep you on the starting line throughout the race. You need to make sure that you are tracking and if so, tracking the right thing.
Google Ads is set up, but it’s not linked with Google Analytics. That’s how you waste your capital.
Can you answer questions like:
- How many leads came in from that last campaign?
- Which keyword brought them in?
- How much did you spend for each enquiry or sale?
If you don’t have an answer, its concerning for your business’s growth.
Sometimes, It’s the Settings
One way to know your Ad’s working or not is default settings. If your Google Ads are running on autopilot, then you’re simply throwing money like crazy.
Default settings are not tailored to your business. For example, you only provide services in Toowoomba, but your ads run Australia-wide. Or your focused keywords are completely different from your business. In such a case it will bring wrong traffic.
At such a time a Google advertising agency is the expert. They understand your business and tighten up your settings. So now you are paying for clicks that actually have a shot at turning into customers. They do it by adjusting location targeting, tweaking your bidding strategy or reworking your ad copy.
Good Ads Don’t Always Look Fancy
Because fancy doesn’t mean effective. A beautiful ad with all the right words might still fall flat. Why? Because it’s not speaking to the right audience or offering something they care about.
Sometimes the best performing ads are the simple ones. That doesn’t start with ‘Once upon a time…”. For your business you need something that’s not poetic, not clever, just to the point, and that’s what your customer wants.
Google ads services are not about who can write the flashiest headline. They’re about knowing your customer well enough to predict what they’ll search and then giving them the answer straight away.
Landing Pages: Where Most Campaigns Go to Die
So many ads fail after the click. The person gets to your site and doesn’t know what to do next. There’s too much going on. The phone number’s hard to find. The page takes too long to load. They bounce, and your budget just shrunk with no return.
If your campaign isn’t getting results, don’t just look at the ad. Look at where it’s sending people. Your landing page should match the ad’s message, be quick to load, and make it obvious what you want the person to do. If you’re selling something, show the price. If you want them to call, make sure your phone number is big and clickable.
What about your Ads?
Are they working?
Only you can answer that. But here’s a quick way to check:
- Do you know what you’re spending every month?
- Do you know how many leads or sales you got from it?
- Do you know what your cost per lead is?
- Are those leads useful to your business?
If you’re unsure about any of those, it’s time to take a closer look. Ads can be a powerful tool, but they need to be checked, tweaked, and tested often.
If you’re not confident doing that yourself, getting help from a digital expert or a trusted agency could be a good next step. Not just to run the ads, but to help you understand how they’re working.
Ads That Work, Only Those Will Benefit
Google Ads shouldn’t feel like a black hole where you throw your money and hope for the best. With the right strategy, observation, and campaigning, your ads can drive growth. Which means real enquiries and sales, not just clicks.
If you are in such a dilemma, it’s time to contact a Google advertising agency such as SalesGrow. Those people know how things work with advertising. Get full worth of your money with help of a reputed advertising agency.
