Be ready to handle the response from your advertising
Consider, is your business Response Ready?
In the fast-paced world of advertising, it’s easy to get caught up in the excitement of launching a new campaign, or the frustration of needing more sales. Let’s just say, for the moment, that you’ve designed the perfect message, had eye-catching visuals created, and targeted your ideal audience. But before you hit that “launch” button, there’s one crucial question you need to ask yourself: Is your business ready to handle the response?
At SalesGrow Advertising, we specialise in handling both digital and traditional advertising campaigns for businesses of all sizes. Over the years, we’ve seen firsthand the importance of being prepared for the influx of inquiries, orders, and opportunities that can come with a successful advertising campaign.
Here’s an example of what I mean; “a few years ago when working for a large media company, a business ordered a $90,000 digital campaign to sell their products and promote the business. Closely watching the numbers and checking with the staff on phone call activity, the campaign was spot on, hitting the numbers and generating lots of leads. Great job, I thought, but six weeks later, the owner screams, it’s not working! I’m not selling anything! It didn’t take long to discover all the leads were going to the owner, who is naturally a busy person. After a frank and uncomfortable conversation, it was discovered that it was taking him up to 10 days to call back and follow up. It’s no surprise that many of those leads had gone cold and purchased elsewhere. This was a valuable lesson. Be response ready!”
Let’s look at what can go wrong and traps to avoid
Overwhelmed Resources
Without proper planning, your business may quickly become overwhelmed by the sudden increase in demand. From customer inquiries to order fulfilment, your team may struggle to keep up with the influx of activity, leading to delays and frustration by the customer and staff.
Missed Opportunities
Failure to handle the response effectively can result in missed opportunities to convert leads into customers. If potential customers encounter long wait times or poor customer service, they may choose to take their business elsewhere, costing you valuable revenue.
Damaged Reputation
In today’s digital age, word travels fast. If your business is unable to meet customer demands or deliver on promises made in your advertising campaign, it can damage your reputation and brand image. Negative reviews and social media backlash can tarnish your credibility and deter future customers.
Wasted Resources
A poorly executed advertising campaign can result in wasted resources, including advertising spend, time, and effort. If your business is unable to capitalise on the response generated by your campaign, you may find yourself with little to show for your investment.
Now let’s checkout the benefits of having procedures in place
Efficient Order Facilitation
By having procedures in place to handle the response, your business can facilitate orders quickly and efficiently. From streamlining the purchasing process to optimising stock management, you can ensure a seamless experience for your customers.
Opportunity to Resell
Handling the response effectively gives your business the opportunity to upsell and resell to satisfied customers. By providing excellent customer service and exceeding expectations, you can build trust and loyalty, encouraging repeat business and referrals. Many businesses overlook the element of the sales process, and don’t have or use their CRM system to follow up on reselling opportunities. This is a pet subject at SalesGrow, feel free to reach out for a few tips on this.
Enhanced Reputation and Brand Image
When your business delivers on its promises and meets customer expectations, it enhances your reputation and strengthens your brand image. Positive reviews and word-of-mouth recommendations can attract new customers and solidify your position in the market.
Maximised ROI
By maximising the potential of your advertising campaign through effective response handling, you can maximise your return on investment (ROI). Every lead converted into a customer represents a valuable opportunity to grow your business and increase revenue.
In conclusion, before launching your advertising campaign, STOP!
It’s essential to consider whether your business is prepared to handle the response. By having procedures in place to facilitate orders, capitalise on opportunities, and deliver exceptional customer service, you can ensure a positive outcome for your business and protect your reputation and brand image in the process.
At SalesGrow Advertising, we understand the importance of comprehensive campaign planning and response handling. Contact us today to learn more about how we can help your business achieve success with your next advertising campaign.
